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Marketing and Feminism: Current issues and research

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Description

This cutting edge, innovative volume contains the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it challenges assumptions in both historical and current contexts.

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Product Details

  • Jul 20, 2000 Pub Date:
  • 0415219736 ISBN-10:
  • 9780415219730 ISBN-13:
  • English Language