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Inside Consumption: Consumer Motives, Goals, and Desires

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Description

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.

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Product Details

  • Aug 11, 2005 Pub Date:
  • 0415341949 ISBN-10:
  • 9780415341943 ISBN-13:
  • English Language