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Marketing Technologies: Corporate Cultures and Technological Change

by Simakova, Elena

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Description

This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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Product Details

  • Routledge Brand
  • Aug 22, 2012 Pub Date:
  • 0415624770 ISBN-10:
  • 9780415624770 ISBN-13:
  • English Language
  • 9.21 in * 0.66 in * 6.14 in Dimensions:
  • 1 lb Weight: