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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition (Revis

by Kolb, Bonita M

$78.73

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Description

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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Product Details

  • Routledge Brand
  • Jun 24, 2013 Pub Date:
  • 0415626978 ISBN-10:
  • 9780415626972 ISBN-13:
  • English Language
  • 9.02 in * 0.46 in * 5.98 in Dimensions:
  • 1 lb Weight: