...
click to view more

101 Things I Learned® in Advertising School

by Frederick, Matthew

$10.11

List Price: $18.99
Save: $8.88 (46%)
add to favourite
  • In Stock - Guaranteed to ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Monday, April 14, 2025 2:17:30 AM UTC
  • 24/24 Online
  • Yes High Speed
  • Yes Protection
Tell-A-Friend
Last update:

Description

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?

Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Last updated on

Product Details

  • Three Rivers Press Brand
  • Apr 3, 2018 Pub Date:
  • 9780451496713 ISBN-13:
  • 045149671X ISBN-10:
  • English Language
  • 5.3 in * 1.1 in * 7.3 in Dimensions: