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Description

In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

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Product Details

  • Jan 4, 2001 Pub Date:
  • 9780465053568 ISBN-13:
  • 0465053564 ISBN-10:
  • English Language