A cognitive scientist provides a very amusing, informative, and consciousness-raising book for consumers and designers on understanding why thousands of everyday objects--from watches to VCRs--are so frustrating to use."A delightful and illuminating introduction the the field of cognitive science...this charming and utterly commonsensical little book has the potential to profoundly improve the everyday human environment--and I hope it will."--Douglas R. Hofstadter, author of "Gsdel, Escher, Bach"