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Description

A "highly illuminating" ( "Publishers Weekly," starred review) book that fundamentally transforms the whole debate about the cultural significance of advertising."A work of prodigious research, of admirable historical imagination, of daring criticism."--Michael Schudson, author of "Advertising, the Uneasy Persuasion"

"Simply brilliant. A major work in American cultural history."--Alan Trachtenberg, Yale University

"Fascinating...fluent...and moving."--Alexander Star, "New Republic"

"Lears is one of cultural history's masters of linnking popular moods and ideas with arts, philosophies, industries, and commodities." "--New York Review of Books"

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Product Details

  • Nov 1, 1995 Pub Date:
  • 9780465090754 ISBN-13:
  • 0465090753 ISBN-10:
  • English Language