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Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Product Details

  • Dec 1, 2006 Pub Date:
  • 9780470051245 ISBN-13:
  • 0470051248 ISBN-10:
  • English Language