click to view more
Brandraising How Nonprofits Raise Visibility and Money Through Smart Communications
by [Durham, Sarah]
$48.04
Description
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Last updated on
Product Details
- Jossey-Bass Brand
- Dec 1, 2009 Pub Date:
- 9780470527535 ISBN-13:
- 0470527536 ISBN-10:
- 208.0 pages Hardcover
- English Language
- 8.6 in * 0.8 in * 5.7 in Dimensions:
- 0 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
