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How to Conduct Your Own Survey

by Dillman, Don A.

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Description

Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey. Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent advice on when to turn to a professional.

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Product Details

  • Wiley Brand
  • Dec 13, 1994 Pub Date:
  • 9780471012733 ISBN-13:
  • 0471012734 ISBN-10:
  • English Language
  • 9.17 in * 0.74 in * 7.48 in Dimensions:
  • 1 lb Weight: