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Building a Mail Order Business: A Complete Manual for Success (Revised)

by Cohen, William A

$43.46

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Description

This update of previous bestselling editions is an unbeatable treasury of terrific direct marketing ideas from one of the most respected experts on marketing and entrepreneurship. Highlights the latest legislation, the newest technology and today's best direct marketing techniques including advances in telemarketing. Packed with timely illustrations, sample ads, offers, mailing pieces and promotional gimmicks.

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Product Details

  • Wiley Brand
  • Feb 1, 1996 Pub Date:
  • 0471109460 ISBN-10:
  • 9780471109464 ISBN-13:
  • English Language
  • 9.29 in * 1.77 in * 6.3 in Dimensions:
  • 2 lb Weight: