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Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

by Ling, Richard C

$43.14

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Description

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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Product Details

  • Wiley Brand
  • Sep 1, 1989 Pub Date:
  • 0471132276 ISBN-10:
  • 9780471132271 ISBN-13:
  • English Language
  • 9.25 in * 0.68 in * 6.3 in Dimensions:
  • 1 lb Weight: