Whether you have a crippling fear of speaking before a group or are a passable speaker who wants to be more persuasive, Wooing & Winning Business makes the process easier. If you want to land the contract, win board approval, or ace the interview, Wooing & Winning Business coaches you in presentation techniques guaranteed to help you convey a sense of self-assurance, and present your case persuasively. Learn the five steps to look and sound like a born leader even when you don't feel like one, organize your thoughts for maximum clarity and impact whether you speak for 30 seconds or 30 minutes using the foolproof Speechworks Formula, and zero in on the most compelling evidence and anecdotes to hook even the toughest audiences.