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Divide and Conquer: Target Your Customers Through Market Segmentation
by Webber, Harry
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Description
Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.
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Product Details
- Wiley Brand
- Jun 19, 1998 Pub Date:
- 0471176338 ISBN-10:
- 9780471176336 ISBN-13:
- English Language
- 9 in * 1.07 in * 6 in Dimensions:
- 1 lb Weight:
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