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Truth Lies and Advertising The Art of Account Planning

by [Steel, Jon]

$38.78

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Description

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented." A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.

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Product Details

  • Wiley Brand
  • Mar 13, 1998 Pub Date:
  • 9780471189626 ISBN-13:
  • 0471189626 ISBN-10:
  • 320.0 pages Hardcover
  • English Language
  • 9.1 in * 1.2 in * 6.3 in Dimensions:
  • 2 lb Weight: