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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and M
by Shenson, Howard L
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Description
Well-known author and consultant Howard Shenson shows consultants, educators and trainers how to enter and flourish in the lucrative and fast-growing seminar business--an estimated 3-to-4 billion industry. Covers everything from choosing a topic and developing a program to targeting a market, pricing and promotion. Provides practical details on selecting facilities, writing brochures, advertising, using direct mail, add-on materials and much more. Features checklists, tables and sample forms that help make planning easy and efficient.
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Product Details
- John Wiley & Sons, In Brand
- Jan 16, 1991 Pub Date:
- 0471527092 ISBN-10:
- 9780471527091 ISBN-13:
- English Language
- 10.06 in * 0.74 in * 6.97 in Dimensions:
- 1 lb Weight:
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