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Leisure Travel: Making It a Growth Market...Again!
by Plog, Stanley C
$54.06
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Description
The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.
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Product Details
- Jun 18, 1991 Pub Date:
- 0471529524 ISBN-10:
- 9780471529521 ISBN-13:
- English Language
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