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Marketing Tourism Destinations: A Strategic Planning Approach
by Heath, Ernie
$68.34
List Price: $108.00
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Description
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
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Product Details
- Wiley Brand
- Apr 16, 1992 Pub Date:
- 0471540676 ISBN-10:
- 9780471540670 ISBN-13:
- English Language
- 9 in * 0.74 in * 6 in Dimensions:
- 1 lb Weight:
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