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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spendin
by Baker, Kim
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Description
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
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Product Details
- Apr 16, 1992 Pub Date:
- 0471551937 ISBN-10:
- 9780471551935 ISBN-13:
- English Language
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