Power Presentations: How to Connect with Your Audience and Sell Your Ideas

Presentation skills play a pivotal role in career success. But most people would rather die or have root canal work done than make a speech. Power Presentations reveals how you can overcome these all-too-common fears and learn to really connect with your audience. Unlike most other books, this helpful guide doesn't focus primarily on the speaker. Popular speaking experts and trainers, Marjorie Brody and Shawn Kent, explain that speaking is an audience-centered sport. Whether your goal is to inform, persuade, or entertain, you have to understand the needs of your audience and show them what's really in it for them. Through their successful seminars and workshops, the authors have transformed the lives of thousands of business executives and professionals by helping them become more dynamic and powerful speakers. Now, with the help of this book, they can do the same for you. Marjorie Brody and Shawn Kent provide proven techniques to help you speak more effectively to a wide range of groups in all types of settings; show you how to conduct informational, persuasive, and sales seminars presentations; and teach you how to size up an audience in terms of demographics and attitudes. Power Presentations will teach you how to organize presentations to achieve your purpose; use factual, logical, and captivating supporting materials; use visual and audio-visual equipment; add non verbal power to your presentation; and answer questions more effectively. Power Presentations takes the mystery out of putting together a winning presentation by addressing each one of the steps involved in the process. After you practice the activities in this book, you'll know how to connect with your audience and sellyour ideas.