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New Product Development: Managing and Forecasting for Strategic Success

by New Product Development: Managing and Forecasting for Strategic Success

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Description

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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Product Details

  • Wiley Brand
  • Dec 16, 1993 Pub Date:
  • 9780471572268 ISBN-13:
  • 0471572268 ISBN-10:
  • English Language
  • 10.43 in * 1.23 in * 7.26 in Dimensions:
  • 1 lb Weight: