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Consumers and Services

by Gabbott, Mark

$91.60

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Description

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

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Product Details

  • Jun 29, 1998 Pub Date:
  • 0471962694 ISBN-10:
  • 9780471962694 ISBN-13:
  • English Language