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Description

This book is both an examination of one of the dominant figures of twentieth-century British politics, and a contribution to the understanding of political leadership and Conservative ideology. It reinterprets the career of Stanley Baldwin, Conservative leader 1923-37 and three times prime minister, in terms of his construction of a "public character," his exploitation of the new mass media, and his exposition of a distinctive Conservative doctrine and language. Baldwin's remarkable ascendancy is shown to have been based on his manipulation of widely-held "national values."

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Product Details

  • Dec 3, 2007 Pub Date:
  • 9780521438124 ISBN-13:
  • 0521438128 ISBN-10:
  • 408.0 pages Paperback
  • English Language