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Commercial Appropriation of Personality

by Beverley-Smith, Huw

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Description

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

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Product Details

  • Aug 15, 2002 Pub Date:
  • 0521800145 ISBN-10:
  • 9780521800143 ISBN-13:
  • English Language