Business Gold: How to Write a Book to Spotlight Your Expertise, Attract a Ton of New Customers, and

Need to Grow Your Business? Write a Book that Drives Enthusiastic, Presold Prospects to Your Door . . . Even During a Recession! Everything you need to know to write, illustrate, publish, and market a book your prospects want and that will spotlight you as the go-to expert in your professional field. -Develop a concept to target your prospects -Craft one of the three leading business-book styles: informational/how to business biography or allegory -Write to keep your readers glued -Work with a graphic artist to reflect your brand and get your book noticed -Traditional-, self-, and e-publishing how-to -Marketing strategies of top-selling business-book authors and promoters -Plus tips to ensure your book gains avid word-of-mouth referrals Simply, this is the gold standard of business-book production, for entrepreneurs, information marketers, business owners, and executives.