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Understanding Companies and Markets: A Strategic Approach

by Lowes, Bryan

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Description

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

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Product Details

  • Wiley-Blackwell Brand
  • Sep 20, 1994 Pub Date:
  • 0631190996 ISBN-10:
  • 9780631190998 ISBN-13:
  • English Language
  • 9.7 in * 0.97 in * 6.86 in Dimensions:
  • 1 lb Weight: