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Principles of International Marketing

by Spencer, Julia

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Description

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

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Product Details

  • Wiley-Blackwell Brand
  • Jul 19, 1994 Pub Date:
  • 0631192514 ISBN-10:
  • 9780631192510 ISBN-13:
  • English Language
  • 8.93 in * 0.67 in * 6.1 in Dimensions:
  • 1 lb Weight: