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International Marketing
by Groves, Len
$39.96
List Price: $62.95
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Description
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
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Product Details
- Wiley-Blackwell Brand
- Sep 20, 1994 Pub Date:
- 0631193553 ISBN-10:
- 9780631193555 ISBN-13:
- English Language
- 9.04 in * 0.47 in * 6.14 in Dimensions:
- 1 lb Weight:
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