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Marketing (Revised)
by Mercer, David
$58.23
List Price: $91.95
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Description
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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Product Details
- Wiley-Blackwell Brand
- Feb 5, 1996 Pub Date:
- 0631196382 ISBN-10:
- 9780631196389 ISBN-13:
- English Language
- 9.7 in * 1.2 in * 7.6 in Dimensions:
- 2 lb Weight:
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