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Accounting for Tastes
by [Becker, Gary S.]
$47.60
Description
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.
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Product Details
- Harvard University Press Brand
- Mar 30, 1998 Pub Date:
- 9780674543577 ISBN-13:
- 0674543572 ISBN-10:
- 292.0 pages Paperback
- English Language
- 9 in * 0.7 in * 6 in Dimensions:
- 1 lb Weight:
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