Thinking in the Future Tense (Revised)

American business, economics, and society are changing at the speed of light. On the eve of the twenty-first century, the pressure is on, and leaders need to learn faster, think smarter, and free themselves from confining assumptions and old mindsets. In Thinking in the Future Tense, bestselling author and business lecturer Jennifer James offers a dynamic new way of achieving these goals, explaining how to master new business trends, products, and services by identifying, interpreting, and exploiting change. This book's practical -- and sometimes surprising -- insights into this process include: