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Lightning Strategies for Innovation: How the World's Best Firms Create New Products

by Zangwill, William I

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Description

Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more--in order to influence and promote the innovative process.

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Product Details

  • Oct 1, 1998 Pub Date:
  • 0684863979 ISBN-10:
  • 9780684863979 ISBN-13:
  • English Language