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Response!: The Complete Guide to Profitable Direct Marketing

by Geller, Lois K

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Description

In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

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Product Details

  • May 1, 1999 Pub Date:
  • 0684871130 ISBN-10:
  • 9780684871134 ISBN-13:
  • English Language