In this timeless work, Ryan Kueter explores the ten universal elements of behavior that have the most influence on life outcomes. He proposes a new unifying theory of motivation, and explores topics, like how to improve self-confidence, creativity, life satisfaction, and judgment when making risky or impactful decisions. At the end, he draws some conclusions about how the concepts presented in this book could help policy makers create laws or programs that could more effectively reduce social problems and improve the overall happiness of populations.