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Problem Solved: How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Commu

by Johnson, Michael

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Description

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

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Product Details

  • Sep 3, 2012 Pub Date:
  • 0714864730 ISBN-10:
  • 9780714864730 ISBN-13:
  • English Language