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Imperial Persuaders: Images of Africa and Asia in British Advertising
by Imperial Persuaders: Images of Africa and Asia in British Advertising
$30.18
Description
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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Product Details
- Manchester University Pre Brand
- Aug 21, 2003 Pub Date:
- 9780719063794 ISBN-13:
- 0719063795 ISBN-10:
- 234 Pages
- English Language
- 9.42 in * 6.02 in * 0.53 in Dimensions:
- 1 lb Weight:
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