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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

by Runyard, Sue

$81.57

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Description

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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Product Details

  • Mar 9, 2000 Pub Date:
  • 0742504077 ISBN-10:
  • 9780742504073 ISBN-13:
  • English Language