Corporate Imagination Plus: Five Steps to Translating Innovative Strategies Into Action

This groundbreaking book was the first to explain how to incorporate creativity and innovation into strategic planning--and motivate your organization to execute new strategies enthusiastically. Pioneering and practical, this book uses hundreds of real-world examples to explain Jim Bandrowski's five-step Creative Planning Process. These steps are proven to help a CEO create and implement a company-wide vision or assist division and department managers in setting strategic direction for their unit.

Bandrowski shows readers how to innovate in every area of their organization--marketing, new product development, manufacturing, quality, human resources, finance, and customer service--at the corporate, division, department, and project levels. Interviews with corporate executives along with extensive research reveal the creative approaches their companies are using to win, including Apple Computer, Compaq Computer, Charles Schwab, Merck, Circus Circus, General Mills, McKesson Corporation, Gensler Associates, Dolby Laboratories, and many others.

Thirty techniques for conceiving strategic breakthroughs are presented along with proven approaches to launching plans, monitoring their rollout, and assuring they are successfully put into action.

Conventional strategic and operational planning do little to stimulate imagination. Bandrowski presents countless ways that executives and planning facilitators can blend rigorous strategic analysis with innovative thinking. Strategy development requires creativity.

Learn how to:

• Develop strategic insights that lead to breakthroughs.
• Unleash your creativity through expansive thinking.
• Deploy your child, adult, and parent mindsets to innovate.
• Transform wild ideas into feasible options and then successful strategies.
• Become a shrewd strategic decision maker.
• Formulate crystal clear strategic and operational plans.
• Lead and facilitate teams in achieving strategic innovations.
• Brand your products and services to insure they drive growth.
• Reinvent operations to achieve quality breakthroughs and strategically reduce costs.