Employee Engagement and Communication Research: Measurement, Strategy and Action

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Employee Engagement and Communication Research: Measurement, Strategy and Action

by Susan Walker

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Description

Susan Walker covers all the tools, strategy and action required to plan a research project or commission external research, whether a full scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility. She guides readers toward defining their objectives; involving and communicating with employees; choosing a quantitative or qualitative approach; designing and developing questionnaires; maximizing response rates; interpreting the data effectively; turning the results into an organizational story and finally, developing and leading an action program for change. Throughout there is a focus on creating an effective business case and demonstrating value to the bottom line.

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Product Details

  • Kogan Page Brand
  • 9780749466824 ISBN-13:
  • 0749466820 ISBN-10:
  • 0749466820 ISBN-10
  • 9780749466824 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • 9.13 in * 6.3 in * 0.56 in Dimensions:
  • 1 lb Weight: