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Description
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
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Product Details
- Nov 24, 2015 Pub Date:
- 9780749476915 ISBN-13:
- 0749476915 ISBN-10:
- English Language
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