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Practical Tourism Forecasting

by Frechtling, Douglas C

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Description

Presents those in the travel industry with a series of marketing and economic research techniques which require only simple mathematical concepts. The text describes how to use particular methods, how to evaluate the results and how to assess research proposals.

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Product Details

  • Dec 17, 1996 Pub Date:
  • 0750608773 ISBN-10:
  • 9780750608770 ISBN-13:
  • English Language