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Meeting Customer Needs (Revised)
by Smith, Ian
$39.10
Description
Smith writes about the key marketing issues facing managers. These include marketing planning, forecasting sales, purchasing and supply, pricing, design, and development of products and services, promotion and achieving quality customer service.
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Product Details
- Aug 6, 1997 Pub Date:
- 0750633913 ISBN-10:
- 9780750633918 ISBN-13:
- English Language
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