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CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas

by Noonan, Chris

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Description

A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.

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Product Details

  • Oct 26, 1999 Pub Date:
  • 0750643463 ISBN-10:
  • 9780750643467 ISBN-13:
  • English Language