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Strategic Marketing Planning and Control: Planning and Control

by Drummond, Graeme

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Description

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in strategic marketing.

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Product Details

  • Nov 9, 1999 Pub Date:
  • 0750644826 ISBN-10:
  • 9780750644822 ISBN-13:
  • English Language