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Integrated Marketing Communications (2000-2001)
by Yeshin, Tony
$166.15
Description
This volume is specifically developed and written for students taking the Integrated Marketing Communications module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
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Product Details
- Aug 23, 2000 Pub Date:
- 0750649240 ISBN-10:
- 9780750649247 ISBN-13:
- English Language
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