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Marketing Management in Practice (2005-2006)

by Williams, John

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Description

Covering the Marketing Management in Practice module, this book guides you through the 2005-2006 syllabus. It contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It includes sample assessment material and past examination papers.

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Product Details

  • Aug 1, 2005 Pub Date:
  • 0750666498 ISBN-10:
  • 9780750666497 ISBN-13:
  • English Language