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Eyecare Business: Marketing and Strategy

by Moss, Gary L

$79.00

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Description

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

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    Product Details

    • Butterworth-Heinemann Brand
    • Jan 30, 2001 Pub Date:
    • 0750672382 ISBN-10:
    • 9780750672382 ISBN-13:
    • English Language
    • 9.25 in * 0.82 in * 6 in Dimensions:
    • 1 lb Weight: