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CIM Coursebook 06/07 Marketing Management in Practice (2006-2007)

by Williams, John

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Description

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

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Product Details

  • Sep 8, 2006 Pub Date:
  • 0750680113 ISBN-10:
  • 9780750680110 ISBN-13:
  • English Language