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Stormy Skies: Airlines in Crisis
by Clark, Paul
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Description
As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future.
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Product Details
- Sep 28, 2010 Pub Date:
- 0754678873 ISBN-10:
- 9780754678878 ISBN-13:
- English Language
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